You’ve heard us say it before: Having an email list is awesome because you own it. You don’t have to worry about fighting for virtual real estate, making sure you’re doing everything you can to work with a platform’s algorithm, and hoping that your strategies will pay off.
With an email list, you already know that these people want to hear more from you. That’s why they signed up, right? They think that what you’re saying is interesting, and they want to receive extra communication from you.
However, for some of us, managing an email list is daunting. It can especially be so if you aren’t very knowledgeable in the world of email marketing. You don’t know all of the ins and outs, or things you should and shouldn’t be doing. Because of this, we’re going to share with you the 8 most important steps to remember (plus a few bonus tips), so you can step up your email marketing game to the fullest!
As awesome as...
Should you create a listing on The Knot or WeddingWire? This is a question we at The Abundance Group get from our students so often. All of our members who have an account have had different experiences with these platforms.
Some people think it’s a necessary evil– that everyone is on there so they need to be, too. The Knot and WeddingWire both get an incredible amount of traffic. They’re known in the wedding world from an engaged couple perspective. Everyone who’s been getting married for the last decade knows what these platforms are. They have a lot of money to spend with Google and within their marketing team to make sure their SEO is fully optimized.
If you didn’t know, Ashley (co-founder of TAG) also runs one of the largest wedding planning companies in the country, The Simply Elegant Group (SEG), with 8 locations and a team of over 40 planners. SEG has had a listing on The Knot for years now, and sees great success with it. On average, SEG...
At some point in your business journey, if it hasn’t happened yet, you’ll think you had a great sales conversation with a client. They were kind, attentive, and from what you could tell, the conversation went great! As far as you know, they seemed ready to book with you right then and there.
But then you follow up after the call… and you don’t hear back from them. You follow up again a few days later, and it’s still the same result– no reply. You never hear a peep from them again, so you can only give up on them and move on wondering what happened.
Another word for this situation is getting “ghosted”. It’s when you never hear back from a potential client after multiple follow-up attempts. For anyone, it outright sucks! You start wondering what went wrong, or rather what you may have done wrong. This feeling isn’t pleasant at all for anyone, which is why we’re here to walk you through ways you can prevent getting...
There’s one crucial step to starting a wedding business (or any business at that), and that step is branding. Your business’ brand identity is what sets you apart from other businesses, and it allows you to eventually become recognizable to your audience when showing up across multiple platforms.
This step in starting a business can be overwhelming, especially if you have no design experience. However, not everyone is able to hire a graphic designer right off the bat, which is why we want to show you some tips and tricks to help you DIY your own branding for your wedding business.
Your branding colors are what will visually help distinguish your brand from others. These colors will be used basically every platform your business shows up on– your website, social media profiles, business cards, etc.
Before you start choosing colors, keep in mind that they should reflect your brand personality while also aiming to invoke certain feelings in...
No matter how long you’ve been in business or how experienced you are, everyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s only natural to have a few bumps in the road or for things not to go as planned.
Over time (and from our own experiences), we’ve noticed the same few mistakes being made by wedding professionals, and that’s what we’ll be sharing with you today.
Once you get to a place where you’ve reached your version of success and you’re comfortable in how you’re running business, you may feel like you know everything. Honestly, that probably couldn’t be farther from the truth. Take us at The Abundance Group, for example. Although we have tons of experience from not only running TAG but our other businesses before this, you can bet your top dollar we’re continually investing in education to further develop our skills and...
So, you feel like you’ve been doing everything you can in your wedding business, but you’re seeing a plateau in sales. There aren’t many leads coming in, and you just aren’t happy with where your business is currently. Having your own business is never easy, and it can especially feel very competitive in the wedding industry.
However, there are numerous reasons why your wedding business may not be growing, which is what we’re going to break down for you today in actionable steps so that you can finally start seeing some results.
There never comes a point in your business when it’s okay to stop talking about it. You have to continuously promote it or else people are likely to forget! Keep yourself top-of-mind by always reminding everyone that you own a business that can solve their problems. According to the Rule of Seven, people need to hear your marketing message at least seven times before they finally...
There’s one thing that every business needs, regardless of the industry, and that’s a project management tool. They’re important for keeping up with tasks that need to be completed, and it allows you to have all of your processes and workflows in one place, which is extremely helpful for wedding professionals.
There are many different options out there for project management tools, but one that’s especially budget-friendly and user-friendly is Trello. The layout is clean and simple, and you’re able to keep track of client processes, tasks, files, and more all in one place. Today, we’ll be going over the main features of Trello and how you can utilize it to keep your wedding business organized!
Trello has three main components: boards, lists, and cards. Each board can represent whichever project you’d like. You could have a board for each client, a board for your daily or weekly goals, a board for your workflows and...
One of the prime social media platforms for wedding professionals to be active on is Instagram. You can likely guess why; Instagram oriented around images. You can’t post anything on Instagram without including imagery of some kind.
This works perfectly with wedding businesses because people love seeing weddings– the details (floral arrangements, dress, cake, decorations), reception, venue, ceremony, behind the scenes, etc. Newly engaged brides love using Instagram to find wedding inspo, which leads to vendors receiving new inquiries.
But not everyone is social media savvy, which is why we’re about to walk you through our top tips for using Instagram as a wedding professional.
Try to be strategic with the content you post by planning ahead of time. Sitting down and brainstorming your posts for the next week, 2 weeks, or month allows you to take the time to really think about the content you’re posting, both images and...
There are numerous reasons for wanting to explore organic ways of marketing your wedding business, and they don’t all have to be because you’re new in business, needing to make some budget cuts, or somewhere in between.
Oftentimes, organic marketing can be just as effective as paid advertising if you’re consistent with it and dedicate the appropriate time to making it work. This is why we’ve created a list of 36 ways you can organically market your wedding business (a.k.a. for free!) without needing to pay for advertising.
This is virtually every wedding pros hotspot for organic traffic beside what perfect place will newly engaged couples go for wedding inspo and advice? The most popular visual search engine, of course!
Tailwind is a top dog when it comes to scheduling content for your Pinterest account, and their Tribes feature allows you to add your content into groups (Tribes) related to different niches. From there,...
There’s likely come a point when growing your wedding business that you’ve heard of email marketing, but you probably weren’t sure it was right for you, it didn’t seem like a priority or necessary, or you just didn’t have time to start. All of these are valid reasons to not want to start a list, however it can be a game changer for many businesses.
Let’s think of it like this: Social media marketing is like renting a roadside billboard. Everyone can see it, but not everyone is going to be interested in reading it or learning more. There are thousands of billboards out there, and yours is just another one unless you can find a way to make it exceptional to attract the right audience.
So, what if you could somehow show that billboard (read: market your business) only to an audience you know is interested in learning more about your business, therefore are much more likely to work with you? That, in a nutshell, is email marketing. You have an entire...