No matter how long you’ve been in business or how experienced you are, everyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s only natural to have a few bumps in the road or for things not to go as planned.
Over time (and from our own experiences), we’ve noticed the same few mistakes being made by wedding professionals, and that’s what we’ll be sharing with you today.
Once you get to a place where you’ve reached your version of success and you’re comfortable in how you’re running business, you may feel like you know everything. Honestly, that probably couldn’t be farther from the truth. Take us at The Abundance Group, for example. Although we have tons of experience from not only running TAG but our other businesses before this, you can bet your top dollar we’re continually investing in education to further develop our skills and...
So, you feel like you’ve been doing everything you can in your wedding business, but you’re seeing a plateau in sales. There aren’t many leads coming in, and you just aren’t happy with where your business is currently. Having your own business is never easy, and it can especially feel very competitive in the wedding industry.
However, there are numerous reasons why your wedding business may not be growing, which is what we’re going to break down for you today in actionable steps so that you can finally start seeing some results.
There never comes a point in your business when it’s okay to stop talking about it. You have to continuously promote it or else people are likely to forget! Keep yourself top-of-mind by always reminding everyone that you own a business that can solve their problems. According to the Rule of Seven, people need to hear your marketing message at least seven times before they finally...
There’s one thing that every business needs, regardless of the industry, and that’s a project management tool. They’re important for keeping up with tasks that need to be completed, and it allows you to have all of your processes and workflows in one place, which is extremely helpful for wedding professionals.
There are many different options out there for project management tools, but one that’s especially budget-friendly and user-friendly is Trello. The layout is clean and simple, and you’re able to keep track of client processes, tasks, files, and more all in one place. Today, we’ll be going over the main features of Trello and how you can utilize it to keep your wedding business organized!
Trello has three main components: boards, lists, and cards. Each board can represent whichever project you’d like. You could have a board for each client, a board for your daily or weekly goals, a board for your workflows and...
One of the prime social media platforms for wedding professionals to be active on is Instagram. You can likely guess why; Instagram oriented around images. You can’t post anything on Instagram without including imagery of some kind.
This works perfectly with wedding businesses because people love seeing weddings– the details (floral arrangements, dress, cake, decorations), reception, venue, ceremony, behind the scenes, etc. Newly engaged brides love using Instagram to find wedding inspo, which leads to vendors receiving new inquiries.
But not everyone is social media savvy, which is why we’re about to walk you through our top tips for using Instagram as a wedding professional.
Try to be strategic with the content you post by planning ahead of time. Sitting down and brainstorming your posts for the next week, 2 weeks, or month allows you to take the time to really think about the content you’re posting, both images and...
There are numerous reasons for wanting to explore organic ways of marketing your wedding business, and they don’t all have to be because you’re new in business, needing to make some budget cuts, or somewhere in between.
Oftentimes, organic marketing can be just as effective as paid advertising if you’re consistent with it and dedicate the appropriate time to making it work. This is why we’ve created a list of 36 ways you can organically market your wedding business (a.k.a. for free!) without needing to pay for advertising.
This is virtually every wedding pros hotspot for organic traffic beside what perfect place will newly engaged couples go for wedding inspo and advice? The most popular visual search engine, of course!
Tailwind is a top dog when it comes to scheduling content for your Pinterest account, and their Tribes feature allows you to add your content into groups (Tribes) related to different niches. From there,...
There’s likely come a point when growing your wedding business that you’ve heard of email marketing, but you probably weren’t sure it was right for you, it didn’t seem like a priority or necessary, or you just didn’t have time to start. All of these are valid reasons to not want to start a list, however it can be a game changer for many businesses.
Let’s think of it like this: Social media marketing is like renting a roadside billboard. Everyone can see it, but not everyone is going to be interested in reading it or learning more. There are thousands of billboards out there, and yours is just another one unless you can find a way to make it exceptional to attract the right audience.
So, what if you could somehow show that billboard (read: market your business) only to an audience you know is interested in learning more about your business, therefore are much more likely to work with you? That, in a nutshell, is email marketing. You have an entire...
There will come a time when you’re just not able to take on a client. There’s a plethora of reasons why you would decide not to work with a client, whether you just didn’t like their personality, you don’t have time, what they want is outside of your scope of work, etc.
However, saying no isn’t everyone’s strong suit. This can especially be the case for new wedding pros who are at the stage where perhaps they want to take on every client that comes their way. So, we’re going to give you 3 easy ways that you can turn down clients while keeping them as happy as possible.
Perhaps what they’re looking for may not completely work, but it’s similar to something else you offer. Maybe the specific flowers they’re looking for are ones you aren’t able to get ahold of, but you have something similar that you think could work for their arrangements. Or maybe the services they’re wanting fall just outside of a...
Productivity is something that many of us have struggled with. It doesn’t come easy for everyone, and that’s totally normal. Becoming your most productive self means you need to implement the three P’s: practice, perseverance, and patience.
You must practice different productivity skills, have the perseverance to stick with it, and above all, have patience with yourself. Over time, by implementing small changes, you’ll notice an increase in your overall productivity leading to less stress and accomplishing your goals more quickly. So, without further adieu, we have 15 tips that will help you see those changes sooner rather than later.
Goals not only give you the motivation to get things done, but also allow you to outline where you need to start in order to accomplish them. Think of them as your roadmap– once you know what goals you want to reach after a certain timeframe, which could be weekly, monthly, quarterly, etc., you know which...
Remember the old TV game show, “Who Wants to Be a Millionaire”?
On the show, contestants were asked a series of multiple-choice questions, each one getting more difficult as the show progressed. The more answers they got right, the more money they won and the higher value the next question had – all the way up to $1,000,000! (Just think of the business investments you could make with that kind of money!)
But if they got a question wrong, they were done. So, to help the contestant choose the right answers, they were given a few different lifeline options, such as “phone-a-friend”, “survey-the-audience”, or “ask-an-expert”.
When you think about it, getting the advice you need to progress in your business plays out much the same way. Your options are just slightly different. (And hopefully, you’re not in a situation where if you get one thing wrong, you’re done!)
Mentors are people who...
When you start to dive head-first into your business, it can be difficult to find a solid line between your work and your day-to-day life. Oftentimes, that line is super blurry– maybe even nonexistent– and there’s no clear distinction. This can lead to feeling burnt out and as if all you ever do is work, which, in a sense, can actually be true.
When you work a little in the morning, a little in the afternoon, a little in the evening, and a little after bedtime, you get the feeling that you spend your whole day basically working. The constant juggling back and forth between the two can be exhausting, but we’re here to give you 8 tips to maintain a healthy work-life integration and feel much more productive at the end of the day.
Whether you prefer to work from 8am–4pm or 11am–7pm, set clear office hours and stick to them. No matter how hard it is to resist the temptation of pulling out your laptop right before...