It’s no secret that starting a business can be expensive. It’s all too easy to get excited by, “Wow, I’m actually doing this! I’m about to become an entrepreneur!” In turn, that excitement can be blinding and we get distracted by all of the new shiny things, like office desks, technology and software, planners, binders, pens, etc.
You can feel as if in order to become a “successful” entrepreneur, you need to invest in all of the fancy things so you can keep up with the top dogs. However, that’s simply not true. We know it’s easier said than done, especially when you don’t have a retroactive view of this moment in your life. So, we’re going to give you 3 ways you can start saving money in your business now, so that you don’t have to look back down the line and think, “What the heck was I thinking?”
We know you’d absolutely love to have a home office, but before...
So your dream is to start a business as a wedding professional and quit your day job, right? It’s an amazing dream to have, and one that we think you can totally accomplish. We know you have at least one burning question, though.
How do you know when you can quit?
This question is subject to change based on each person’s preferences and situation. However, there are still common factors that we believe everyone should be able to check off their list before turning in their notice.
First and foremost, if you don’t have a clear business plan or a plan of action written out, you aren’t ready to quit. You should have a clear outline of your goals, how you expect to reach those goals, the steps you will take to start generating revenue, etc. Even better, you’ve already started bringing in a little income from your business. You also must be willing to be flexible because goals are fluid; they can bend and change given whatever...
There’s nothing worse than being in over your head with things to do. You have a hundred emails sitting in your inbox that need to be replied to, follow-ups that need to be sent, projects that need to be completed, and you just don’t know what to do. Your calendar is flooded with to-dos, or maybe it isn’t because you struggle with keeping your tasks organized. So what is there to be done?
One of the best things a business owner can do for themselves is to get systems in place. Once you create systems and processes to streamline your tasks, you’ll finally feel like you can get a hold of all there is to do. The best part is that you can likely even automate a portion of your day so you can free up time in your schedule to devote to other things. Doing so will make a drastic difference to the way you feel about running your wedding business.
Before we dive in, know that you can’t streamline your workflows in one day,...
Your clients’ experience is just as important as how well you serve them. From the first contact to months after working with them, making sure they have an exceptional experience working with you is not only a way to ensure their satisfaction but also to receive great reviews and referrals!
We aren’t saying you need to gift them a Lamborghini; small, thoughtful actions can make a world of a difference in how they perceive their time working with you. Leaving a lasting impression is the most sure fire way to guarantee that you’re making your clients happy during a time that can be stressful. We’ll be going over 3 ways you can go above and beyond for you couples!
When a client books with you, or even after you’ve finished working together, sending a thank you note could be a great idea. There’s nothing more personal and thoughtful than a handwritten note expressing your gratitude for them booking with you and how...
Sometimes we might think that in order to attract a ton of clients, we need to market everywhere. It seems to be a common belief that the more places you are at once, the more leads you’ll receive. However, your messaging just ends up unclear this way and makes it harder for potential clients to be able to clearly identify whether you will be able to serve them or not.
Figuring out the where, who, and how of marketing your wedding business is such a crucial step. You have to make sure you’re showing up in the right places and addressing the right people in the right way or you won’t see the results you’d like. But how can you make sure that the platforms you’re on and the people you’re talking to are actually where and who you want to serve? What about how you’re delivering your messaging and marketing in a way that attracts them?
It all simply comes down to figuring out who is your ideal client.
You may have at least an inkling of...
No matter how long you’ve been in business or how experienced you are, anyone is bound to make a few mistakes. You would be surprised how many mistakes we’ve made along the way, but it’s in our nature as humans to have a few bumps in the road or for things not to go as planned.
However, we’ve noticed a pattern between the mistakes we see made from other wedding pros, and that’s what we’ll be sharing with you today to hopefully remove a few of those bumps.
When you’ve been in business for a while or you start to feel burnt out, it can be easy to forget about our why– why we’re doing all of this to begin with or what fuels us. Losing sight of our why can even make us feel like we don’t want to be in business anymore. However, your why should be your ultimate driving force. Everyone’s why is unique, so it sets you apart in that way and pulls people towards you.
Giveaways. You’ve seen them around on social media and probably even participated in one at some point. They usually have hundreds to thousands of entries depending on the kind of giveaway and the account. If you’re looking to build more traffic to your brand, gain new followers, and pick up some overall momentum on social media, a giveaway is a great way to do it.
You can host one on virtually any social media platform you’re on, but the two most popular ones are Instagram and Facebook. Which platform you choose to host it on, though, depends on where your ideal clients are.
It may seem overwhelming to organize, plan, and host a giveaway, but the results can be truly remarkable. There are a couple of different ways you can host a giveaway– either by yourself or with others– and we’ll be walking you through both methods so you can have the most clarity when deciding which type to go with.
This will be the simplest method if...
When you’ve just launched your wedding business, it can be understandably difficult to find leads or potential clients. You may feel overwhelmed and like the “new kid in town”, especially if you haven’t made any particular connections beforehand.
However, finding leads doesn’t have to be a hair-pullingly stressful experience. Although it isn’t necessarily easy, it may not be as hard as you think. There are even a few things you can do to make sure you’re doing all you can to direct couples to you.
The very first thing to pay attention to is your website’s SEO, which stands for “search engine optimization”. Usually, the first place a couple is going to go in their search for a wedding pro is Google, so it’s important to make sure the language on your website is working overtime to put your site at the top of that search.
Part of this is editing how your site will pull up in a search engine. You should be able to...
Choosing reliable, quality vendors for your client’s wedding can be stressful, especially if you’re either a new wedding professional who hasn’t had much interaction or experience with vendors before starting your business or a professional who travels to other, less familiar locations. Putting together one of the most important days of a couple’s life puts a heavy weight on your shoulders to ensure that not only are you getting everything done correctly, but that the vendors you choose are, too.
With so many to choose from, narrowing them down to the ultimate dream team can prove to be extremely difficult. We’ve learned what to look out for, questions to ask, and steps to take to rest assured knowing that the vendors you decide to go with can get the job done exceptionally well.
It’s important that you’re extra familiar with your couple’s taste and their overall creative vision for...
So you think you’re ready to scale your wedding business, start outsourcing tasks, and eventually grow a team (even if small but mighty)? Doing so usually sparks one of two feelings for a business owner: extreme excitement or terrorizing fear. You’re either ready to get someone onboarded now so that you can stop doing that thing you hate doing, or handing off tasks to rely on someone else to do is completely nerve wracking.
You shouldn’t find yourself waking up in the morning dreading having to manage all of the things in your business. You started this journey because you love what to do, right? When your task list gets so full that you have to pump yourself with caffeine at all hours of the day just to keep from going crazy, it’s safe to say that it’s time to find an independent contractor to outsource tasks to.
If you’re racking your brain trying to figure out what to delegate to a contractor, start simple....