When you’ve just launched your wedding business, it can be understandably difficult to find leads or potential clients. You may feel overwhelmed and like the “new kid in town”, especially if you haven’t made any particular connections beforehand.
However, finding leads doesn’t have to be a hair-pullingly stressful experience. Although it isn’t necessarily easy, it may not be as hard as you think. There are even a few things you can do to make sure you’re doing all you can to direct couples to you.
The very first thing to pay attention to is your website’s SEO, which stands for “search engine optimization”. Usually, the first place a couple is going to go in their search for a wedding pro is Google, so it’s important to make sure the language on your website is working overtime to put your site at the top of that search.
Part of this is editing how your site will pull up in a search engine. You should be able to...
Choosing reliable, quality vendors for your client’s wedding can be stressful, especially if you’re either a new wedding professional who hasn’t had much interaction or experience with vendors before starting your business or a professional who travels to other, less familiar locations. Putting together one of the most important days of a couple’s life puts a heavy weight on your shoulders to ensure that not only are you getting everything done correctly, but that the vendors you choose are, too.
With so many to choose from, narrowing them down to the ultimate dream team can prove to be extremely difficult. We’ve learned what to look out for, questions to ask, and steps to take to rest assured knowing that the vendors you decide to go with can get the job done exceptionally well.
It’s important that you’re extra familiar with your couple’s taste and their overall creative vision for...
So you think you’re ready to scale your wedding business, start outsourcing tasks, and eventually grow a team (even if small but mighty)? Doing so usually sparks one of two feelings for a business owner: extreme excitement or terrorizing fear. You’re either ready to get someone onboarded now so that you can stop doing that thing you hate doing, or handing off tasks to rely on someone else to do is completely nerve wracking.
You shouldn’t find yourself waking up in the morning dreading having to manage all of the things in your business. You started this journey because you love what to do, right? When your task list gets so full that you have to pump yourself with caffeine at all hours of the day just to keep from going crazy, it’s safe to say that it’s time to find an independent contractor to outsource tasks to.
If you’re racking your brain trying to figure out what to delegate to a contractor, start simple....
It’s no secret that email lists are one of the best marketing tactics a business could have. Not only is that audience “yours”, but you know that they’re dedicated followers who actually want to hear from you, learn more about what you do, and stay updated with what’s new in your business. It’s one of the best ways to build a relationship with your audience in a more intimate and personal way.
You get people on your email list through opt-ins, but most importantly, through interesting lead magnets. The name is just what it sounds like– a magnet to attract leads, in this case, to your list. A lead magnet could be almost anything, but it should serve as an incentive for someone to join your list. Think of it as a free gift in exchange for space in their inbox, which from the perspective of a business owner, should feel like an honor to be allowed access to such a sacred place. You may also hear it commonly referred to...
Finding ways to get your business out there when you’re either just starting out or on a limited budget is a struggle that every business faces. If you don’t have hundreds of dollars ready to spend on marketing tactics, such as Facebook ads, it’s easy to feel discouraged.
However, there are numerous ways to market your wedding business, both organically and very low-cost, which is what we’ll be going over today!
Social media, particularly Instagram, Facebook, and Pinterest, is the most popular marketing platform these days for most businesses. Aside from paying for Ads or promotional content, organic marketing is not only helpful but necessary for building trusting relationships with your audience.
Try to keep your feed within the 80/20 rule– 80% of your posts will be sharing value or showcasing other vendors, while 20% is promotional. Think of it this way: Would you continue to follow someone if all they did was sell, sell, and sell some...
We all get that inquiry asking us (only) about our pricing. And they can be a challenge to answer, since we know our goal is really to begin a conversation with the person.
Yet, because they asked the question, we do have to answer it. What are your options?
Okay, honesty right up front. It took me a LONG TIME to realize why I loved some of the sales training that I got over the years and why other training would frustrate and disappointment me.
Often times the trainings that disappointed me the most were from very good sales trainers! It wasn’t until very recently (since I won’t say how ‘recently’, maybe I’m not being completely honest…) I couldn’t for the life of me figure out why. What made it even worse, was sometimes I would go back to some of the training that I hadn’t liked at first, read or listened to it again…and now liked it!
What I finally figured out was that the different ‘sales training’ programs and courses were teaching different aspects or components of sales…but most of them didn’t say that. They didn’t say what aspects they were covering. They would simply create some attention-grabbing title like “Get All the Clients...
This final blog post of 2019 on goal setting will be a little different. Here we are simply going to provide you some examples, and examples of structures, to help you think through and create your business goals for 2020. We hope these help you create powerful and valuable goals that work well for you and that are right for you!
SALES AND MARKETING:
In preparation for helping you have an amazing 2020, we’ve been talking about the power of goal setting all month long. Now we’re going to give you the ‘golden nugget’ regarding the value, or power, of goal setting. It’s creating the plan to achieve your goals.
Simply setting goals, no matter how lofty or how well structured, doesn’t change a thing…if you don’t also have a plan to achieve them. So, let’s give it to you simply and directly.
GOAL SETTING AND GOAL ACHIEVEMENT:
When goal setting…
Identify all the benefits to you of achieving the goal. These will help motivate you in achieving the goal.
Setting goals can be a powerful accelerator of your business growth. In addition to motivating us to take action, they focus our energy and effort, help us look past distractions, and enhance our determination and persistence.
Well, that’s true if those goals are properly structured so they actually motivate us!
Enter “SMART Goals”. The ‘S.M.A.R.T.’ acrostic is intended to help us remember the important characteristics (or structure) of our goals. Here’s what each letter stands for:
It’s important to ensure that our goals are specific. This characteristic of a goal provides the focus and clarity we need to ensure we’re taking the appropriate amount of action.
For example, if our goal for 2020 is to ‘grow our business’, that might be a reasonable objective, but it’s not specific. So, it doesn’t...